Senior Chinese official Li Changchun Thursday called for reform and innovation in promoting the development and prosperity of the country's animation industry.
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Li Changchun (2nd L), a member of the Standing Committee of the Political Bureau of the Communist Party of China (CPC) Central Committee, visits the 1st exhibition on animated and comic arts in Beijing, capital of China, Nov. 5, 2009.
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Li, member of the Standing Committee of the Political Bureau of the Communist Party of China (CPC) Central Committee, made the remark during his visit to the first China Animation and Cartoon Arts Exhibition held in Beijing.
Li said the animation and cartoon arts has played a very important role in enriching people's cultural lives and cultivating new economic growth area.
The country's animation industry is standing at a crucial point, Li said, urging practitioners in the industry to work hard and continue reform and innovation to push for the development and prosperity of the industry.
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Li Changchun (front), a member of the Standing Committee of the Political Bureau of the Communist Party of China (CPC) Central Committee, visits the 1st exhibition on animated and comic arts in Beijing, capital of China, Nov. 5, 2009.
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The official encouraged practitioners of the industry to create more innovative animation and cartoon works with independent intellectual property right by taking inspiration from China's 5,000-year traditional culture.