Positioned as the people’s festival, taking the “Entering the happiness and pleasure “as subject, Shanghai Tourism Festival has progressed for 16 years successfully since 1990 when it first held.
Incorporating tourism products including sightseeing, leisure, entertainment, culture, sports, exposition, food and shopping, the festival also presents more than a hundred activities showcasing the metropolitan outlook, culture and commerce of Shanghai.
Some of highlights are float pageant, carnival, Shanghai International firework festival, Image Ambassador competition, rose wedding ceremony , to name a few.
A flowery float in the shape of "Haibao", mascot of the 2010 Shanghai World Expo, shows up during the opening pageant of the 2009 Shanghai Tourism Festival on Huaihai road in Shanghai, east China, Sept. 12, 2009. Twenty-two flowery floats and 35 performing teams from at home and abroad took part in the pageant on Saturday.
Photo taken on Sept. 12, 2009 shows a Brazilian samba performance during the opening pageant of the 2009 Shanghai Tourism Festival on the Huaihai Road in Shanghai, east China. Twenty-two flowery floats and 35 performing teams from at home and abroad took part in the pageant on Saturday.