China's first large-scale theme park in Shenzhen ——"Splendid China" gained sensational success through its national character. It presented China's famous mountains and rivers as well as cultural heritage through miniature models, hosting over three million visitors in the first year of establishment.

Shenzhen "Splendid China" theme park.

In addition, the "Bird's Nest", tea culture, ghost culture, or even Tang Xianzu's drama, have all became themes for Chinese local theme parks currently under construction. Among the Chinese theme parks which Huaqiang Group exported to Africa, a large number of cultural and scientific themes employing a Chinese cultural background like "Terra Cotta Warriors" and "Return of Wukong" will be shown. "China has thousands of years of fine tradition and culture, what we need to do is to make full use of our advantages and existing infrastructure, forming a new technology-based industry and development mode with the core of culture," said Liang Guangwei, president of Huaqiang culture Technology Group.

The sustainable development of theme parks

Contemporary Chinese theme park development is not in a good situation. Data shows that there were less than 200 million visitors that went to theme parks in China each year and only about 10% of parks gained profit. This was because domestic theme parks generally lack strong support from the industry chain and can not form a large-scale effect. Besides, derivative products and other profitable channels of theme parks are still in the initial stages of development. "Theme parks are a culture and economy synthesis. In addition to culture, related industries like finance, commerce and architecture can all get in-depth development." Shen Wangshu, deputy director of the Development Research Center in Beijing Academy of Social Science stressed.

At present, Chinese theme parks are walking up to a large-scale development road ahead. Huaqiang Group which has constructed some well-known theme parks like "Special Joy to the World," has always focused on independent innovation. Their cultural products cover the theme park, digital animation, special film and a variety of derivatives. In addition, Huaqiang Group has applied for more than 50 Chinese and foreign patents and built more than 60 "4D cinema screens" in 40 countries in Europe and the US, successfully forming an industry chain integrating creation, research, production and sale.

"It is suggested to complete the basic scale of theme parks, and then keep pace with the needs of consumers and development of science through continuous theme park expansion. Only in this way, can theme parks achieve sustainable development." said Shen Wangshu.

Editor:Wang Nan