“China’s cultural industry got a boost amid the financial crisis, and it generated spillover effects in some other sectors,” said Li Wuwei, vice-chairman of the National Committee of the Chinese People's Political Consultative Conference (CPPCC), at a forum on China’s cultural industry from June 20 to 21, Beijing.
Attendants of the forum include officials from relevant government departments and scholars from ten prestigious universities in China. They had a two-day discussion on the growth of China’s cultural industry in the past decade and its prospect in the following ten years.
Gao Shusheng, director of Office of Cultural System Reform and Development, the Publicity Department of the CPC Central Committee, predicted that China’s future cultural industry development would have the following trends:
China’s cultural resources will be heavily restructured; integration of culture and high-tech will be quickened; the boundaries of trade will not be as clear as usual; the cultural industry will be more closely related to tourism and manufacturing and will be developed more scientifically.
Most agree though that without talented practitioners the cultural industry will struggle to make big strides. Liu Yuzhu, director of the Cultural Industry Department under Chinese Ministry of Culture, stressed the importance of training and made it clear that a sound market environment should be nurtured to promote human resource flows, but kept in a reasonable scope.
Costly but unprofitable “celebration showbiz” financially supported by the government used to be widely popular in China. Repertoires were produced to celebrate the country’s important festivals or occasions. They would have a good chance at winning national prizes, but usually ended up on shelves after that. According to Zhou Wenzhang, vice President of China National School of Administration, changes have taken place in recent years. More shows are being created not only fit for grand galas, but also to be more commercially successful.
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