Liaoning Province , with its geographic advantages, is promoting itself as the first stop in Northeast China for enthusiasts of ice and snow sports. The province spent millions of yuan in 2005 to build the Northeast Asia Ski Resort in the Shenyang National Forest Park.

Xinjiang recently kicked off its Silk Road Ice and Snow Festival, in a bid to grab a piece of the winter sports pie. The industry is also providing other related work for its people. Once heavily reliant on stock breeding, some have now moved into the catering business.

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