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The Beijing 2008 Olympic Slogan

  The interpretation of the slogan: Harmony between man and nature

"One World One Dream" fully reflects the essence and the universal values of the Olympic spirit - Unity, Friendship, Progress, Harmony, Participation and Dream. It expresses the common wishes of people all over the world, inspired by the Olympic ideals, to strive for the future of mankind. In spite of differences in color, language and race, we all share the charm and joy of the Olympic Games, and together we seek peace. We belong to the same world and we share the same aspirations and dreams.

"One World One Dream" is a profound manifestation of the core concepts of the Beijing Olympic Games. It reflects the values of harmony encouraged in the concept of a "People's Olympics", the core and soul of the three concepts - "Green Olympics, High-Tech Olympics and People's Olympics". This pursuit of harmony, be it between man and nature, among peoples, within society or in development, are long cherished dreams of ours. It is our belief that peace, progress, harmonious development, amity, co-operation, mutual benefit, and enjoying a happy life are the common aspirations of people throughout the world.

"One World, One Dream" is simple in expression, but profound in meaning. It is of China, and also of the world. It voices the aspirations of 1.3 billion Chinese people to contribute to the establishment of a peaceful world.

The English translation of the slogan is distinctive in sentence structure. The two "ones" are perfectly used in parallel, and the words "World" and "Dream" form a good match. The slogan is meaningful, yet easy to remember, read and spread.

In Chinese, the word "tongyi", which means "the same", is used for the English word "One". It highlights the theme that "all Mankind lives in the same world and seeks the same dreams and ideals".

"Although the slogan is simple, it has rich meaning," said another spectator. "It shows the significance of friendship. Since the Olympic Games is a world sports gala, it builds deeper friendships among all nations."

  The concepts embodied in the slogan

Games organizers have increasingly used Olympic slogans as an important platform to launch their communications campaigns, to present their unique cultures and to convey their conceptions to the whole world.

Slogans from past Games, such as "Share the Spirit" of the 2000 Sydney Games, and "Light the Fire Within" of the 2002 Salt Lake City Winter Games, have inspired millions around the world. "Welcome Home" also became a highlight during last summer's Athens Games and was a source of boundless pride for Greeks.
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