"Every master should have his own sales agent," he said.

"(But) you have to have a full understanding of the master's personal traits and his style before promoting the sale of his works."

Li also sees Baigongfang acting as a cradle for the next generation of masters.

"But selling is Baigongfang's first priority, so it has to put finance first, I think. So there is a long way to go before it can put its central focus on cultivating masters," he said.

Cui said that Baigongfang has three foci: crafts demonstration, leisure shopping and research and development.

Baigongfang has established more than 30 specialty workshops and 100 studios for masters for the production of traditional folk arts and crafts.

Page:

1

2

3

4

5

6

7

8

All rights reserved. Reproduction of text for non-commercial purposes is permitted provided that both the source and author are acknowledged and a notifying email is sent to us.