With the aliases of Red Goral, Red Goat or Erythema Antelope, it belongs to the Bovidae family of Artiodactyl order. Its scientific name is Naemorhedus cranbrooki (Latin), or Red Goral (English).        

The full length of its body is about 95 to 105 centimeters and the shoulder height is 60 to 70 centimeters. Both male and female have a pair of black horns. The four limbs are stout with large hoofs. The form of the body is similar to that of the goral, but the head, neck, back and four limbs (except for white upper segment of external side) are all umber. The abdomen is khaki and the body sides are a little light. The upper and lower lips are ash grey. Its tail is brown-black with a length not exceeding 10 centimeters.

It is a typical wood-dwelling animal, mainly living in a comparatively open place in woods or borders of forests with many huge rocks and steep slopes at an elevation of 1,500 to 4,000 meters. It has comparatively fixed territory. Born alert with light gait, it promptly whisked into neighborhood for hiding when startled. It prefers moving about in pairs or in groups, looking for food in the morning and afternoon. It mainly feeds on delicate sprouts and green leaves of plants. Winter is its breeding season; it litters from June to August with 1 to 2 babies each time.

Wild Red Goral was first found in 1979 in China. With a narrow distribution and a small quantity, it is only found in western Yunnan Province and southeast of Tibet Autonomous Region. It has been listed in Appendix I of International Trade Convention on Endangered Wild Animal and Plant Species.