In that way, competition in both the domestic and international market will maximize profits for the product. It is also a good way to let foreigners know more about China and identify with traditional Chinese culture.

Brand Establishment and Long-Term Development

Kun Opera was appointed as one of the most outstanding masterpieces of oral and intangible human heritage by UNESCO on May 18th 2001. This is an excellent base for The Peach Blossom Fan (1699) to establish a brand.

Another key point is the powerful opera team. Many artists and experts, including Taiwan literary master Yu Guangzhong, famous Kun opera performer Zhan Jiqing, dean of the Department of Literature of Nanjing University Dong Jian, famous director of the National Theatre Company of China Tian Qinxin, and well-known Korean director Sun Zhen-Ce., have joined The Peach Blossom Fan (1699) team.

The Peach Blossom Fan (1699) has set a good example of what to do in order to ensure a long run of the Kun Opera: The performers in the opera are very young, and the average age is under 20 and their excellent performances provide inspiration for other young Kun Opera performers.

by Wang Kaibo