More Fashionable

Being fashionable is crucial for any artistic product entering the modern cultural market. In general, The Peach Blossom Fan (1699) has focused on two aspects of fashion. First it gives audiences a new view traditional Chinese opera, mixing fashion and traditional sets, clothes and makeup, and second, the sponsors are determined to make the opera appealing, so that people will want to come and watch it.

More mainstream

It's possible to make traditional arts more mainstream. As average incomes and education levels rise, Chinese people are beginning to be more selective about what aspects of foreign culture they choose to absorb, instead of just blindly looking for anything foreign. As this happens, they will turn to traditional Chinese culture, which will then spread around the world.

More Global

Entering the international market is good way for a product to gain higher profits. Since the international market offers an extensive space globalization is the best way for the Chinese culture industry to develop.

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